About Me

Hi, I’m Leah.

Experienced marketing professional with a focus on social media marketing and graphic design. Demonstrated success in executing effective marketing campaigns resulting in significant increases in brand reach, engagement, website traffic, and overall sales. Possesses strong analytical abilities, strategic planning skills, and creative thinking, allowing for data-driven decision-making and innovative approaches to marketing challenges. Proven expertise in managing multiple social media accounts, creating content calendars, and analyzing KPIs to optimize performance and achieve marketing objectives.

KEY COMPETENCIES

Social Media Marketing

Copywriting

Influencer Marketing

Graphic Design (Photoshop, InDesign, Canva)

Communication

Strategic Planning

Creative Thinking

Digital Marketing

Analytics

Facebook Ads

Email Marketing

Organization

PROFESSIONAL EXPERIENCE

Social Media Manager

Leah Pearl Social | June 2021 - Present

  • Interact with current and potential customers and manage relationships with social media influencers to increase brand awareness and engagement

  • Implementation of a multi influencer marketing campaign for a client increased their brand reach by 35%, engagement by 24%, website traffic by 15%, and overall sales by 9%

  • Utilize social listening tools to understand current conversations about the brand and evaluate how to improve/adjust brand image through strategy, content and new social opportunities

  • Analyze client’s social media strategy, identify strengths and weaknesses and make recommendations for improvements

  • Continuously research social and cultural news and trends to identify content opportunities and necessary strategy changes

  • Create monthly content calendar and curate and schedule posts with excellent copywriting and content creation through photography and graphic design, re-evaluating weekly based on quickly changing trends

  • Set key performance indicators (KPIs) and prepare weekly and monthly analytics and optimization reports

  • Implementation of a Facebook ad campaign for a client increased their brand reach by 32%, engagement by 19%, website traffic by 12%, and overall sales by 6%

Executive Administrative Assistant

Stanislawski & Company, Inc. | December 2020- May 2021

  • Updated website and designed quarterly newsletters

  • Managed information flow in a timely and accurate manner

  • Managed owner’s calendar and set up meetings

  • Organized and maintained the office filing system

  • Monitored, ordered and maintained supplies for office

  • Recorded and analyzed staff’s billable hours

Marketing Manager

The Femme Collection | December 2019 - December 2020

  • Kept the company website up to date through Shopify and supporting applications

  • Executed marketing strategy: email marketing, social media marketing, and influencer marketing

  • Implemented automated email marketing campaigns using MailChimp to current customers

  • Executed influencer marketing campaigns: created influencer criteria, found and communicated with influencers, and analyzed each influencer’s insights in order to determine a good fit for the brand

  • Implemented a multi influencer marketing campaign increasing brand reach by 46%, engagement by 33%, website traffic by 18%, and overall sales by 11%

  • Managed 5 social media accounts: created content calendars, scheduled posts, engaged with targeted community

  • Created all media for the website, branding, social media campaigns, and email marketing campaigns using Photoshop, Canva, and InDesign

  • Implemented Facebook ad campaigns by targeting website visitors & look-a-like audiences determined through Facebook Pixel increasing brand reach by 30%, engagement by 21%, website traffic by 14%, and overall sales by 8% in two months

Social Media Marketing Manager

ATS&R Planners/Architects/Engineers | May 2017 - September 2019

  • Managed 5 social media accounts: selected content, created content calendars, scheduled posts, engaged with other accounts, and gained followers

  • Developed promotion strategy and executed a social media campaign, increasing company following by 113%

  • Performed marketing filing and network organization of digital photos, marketing templates, and schedules

  • Created quarterly newsletters using InDesign software

Social Media Marketing Intern

Twin Cities Media Alliance/Twin Cities Daily Planet | October 2017 - December 2017

  • Created content calendar across Facebook and Twitter

  • Researched career development opportunities for the Twin Cities Daily Planet contributors (photographers, journalists, etc.) to publish in the bimonthly newsletter

Social Media & Marketing Manager

American Family Insurance- Steven A Miller Agency | April 2017 - July 2017

  • Exercised consumer service and executed content strategy, channel strategy, and copywriting to manage 4 social media accounts

  • Increased followers and engagement by 105% over 3 months

  • Executed email and direct mail campaign to regain past customers

EDUCATION

Curtis L. Carlson School of Management, University of Minnesota

Majors: Marketing & Entrepreneurial Management | Minor: Leadership

Graduated May 2018 | GPA: 3.45   

CAPA: The Global Education Network

Study and Intern Abroad Program | Sydney, AU

September 2016-November 2016

CONTINUING EDUCATION

Pinterest Academy Certification

Social Media Marketing Certification (Hubspot Academy)